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- date : 2015-05-20 01:10|hit : 2547
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- Article; Proceedings Paper] TECHNICAL-SUPPORT FOR ADVERTISING CLAIMS
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DocNo of ILP: 8432
Doc. Type: Article; Proceedings Paper
Title: TECHNICAL-SUPPORT FOR ADVERTISING CLAIMS
Authors: FRIEDEL, SL
Full Name of Authors: FRIEDEL, SL
Keywords by Author:
Keywords Plus:
Abstract: A summary of the Federal Trade Commission Act and Lanham Act, the federal statutes that prohibit false and deceptive advertising, is presented. There has been only one Federal Court case involving moisturizers to date, which involved the Wondra moisturizer manufactured by the Procter & Gamble Company and the Vaseline Intensive Care moisturizer manufactured by Chesebrough-Ponds/Unilever. A description of what is required under the Federal Trade Commission Act as a reasonable basis of support for an advertising claim includes two key elements: the type and degree of standards available to assess the reasonableness of the claim and the application of such standards to judge whether the claim is adequately supported and therefore not deceptive. These standards fall into three categories: consumer perception and analysis, clinical assessment, and instrumental test results.
Cate of OECD: Clinical medicine
Year of Publication: 1992
Business Area: gamble
Detail Business: gamble
Country: USA
Study Area:
Name of Journal: JOURNAL OF TOXICOLOGY-CUTANEOUS AND OCULAR TOXICOLOGY
Language: English
Country of Authors:
Press Adress: FRIEDEL, SL (reprint author), DAVIS & GILBERT,1740 BROADWAY,NEW YORK,NY 10019, USA.
Email Address:
Citaion:
Funding:
Lists of Citation:
Number of Citaion: 0
Publication: MARCEL DEKKER INC
City of Publication: NEW YORK
Address of Publication: 270 MADISON AVE, NEW YORK, NY 10016
ISSN: 0731-3829
29-Character Source Abbreviation: J TOXICOL-CUTAN OCUL
ISO Source Abbreviation: J. Toxicol.-Cutan. Ocul. Toxicol.
Volume: 11
Version: 3
Start of File: 199
End of File: 204
DOI:
Number of Pages: 6
Web of Science Category: Ophthalmology; Toxicology
Subject Category: Ophthalmology; Toxicology
Document Delivery Number: JJ655
Unique Article Identifier: WOS:A1992JJ65500005
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